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Fair use guidelines for use and reference of Executive Benefits trademarks
Executive Benefits "trademarks" include the Executive Benefits logo and other designs owned and used by Executive Benefits, as well as Executive Benefits product and service names (collectively referred to herein as "product names"). Executive Benefits takes great care in the development and protection of its trademarks and reserves all rights of ownership of its trademarks.
Use of Executive Benefits logos
Executive Benefits carefully limits the use of its logos. No other company may use Executive Benefits logos unless it has the express written permission of Executive Benefits, or is licensed by Executive Benefits to do so.
To obtain permission to use any Executive Benefits logo, contact Executive Benefits at 1(360) 756-0776.
Fair use of Executive Benefits product names
"Fair use" of trademarks allows third parties to make reference (text ONLY) to Executive Benefits product names. The following guidelines are published to ensure proper use and reference to Executive Benefits product names.
While fair use allows use of or reference to Executive Benefits product names, it is necessary that the usage be truthful, not disparaging to Executive Benefits, and does not mislead the public. You must be clear and accurate as to the nature of the relationship between Executive Benefits and your company, its products or services.
Following are two common types of fair use:
Use of Executive Benefits product names by third parties is allowed by Executive Benefits without permission or license when specifically referring to Executive Benefits products. Example: Executive Benefits WebSphere software is a middleware platform.
Use of Executive Benefits product names by third parties is allowed by Executive Benefits without permission or license when indicating that an Executive Benefits product is compatible with another product.